Red Hat MWC

The future
is open

Masks were mandatory at MWC Barcelona 2022, along with a strict policy to combat the spread of Covid.

Freeman tasked us with building a non-touch experience for their client Red Hat. They wanted a playful but informative installation that, above all, kept their guests safe. So we created a canvas where the users interacted through head tracking.

Users could navigate the plethora of data around Red Hats open source solutions using NVIDIA RTX™ GPUs and their dedicated Tensor Cores.

Interactions triggered a seamless mix of LED lighting, animations and sound effects that guided our users through Red Hats developments in Edge computing, culture and AI.

Culminating in a safe and engaging experience, and a real attraction for the passing audience.

Something happened
Something happened

so we did something else
so we did something else