MIT Better World

Culture &

MIT asked us to be part of their Campaign for a Better World. A global campaign that calls on the supporters and friends of MIT to raise $6 billion to help fund the problem solvers of tomorrow.

With 400 alumni attending, our job was to engage and connect this myriad of engineers, inventors and innovators. Reminding them of their love and commitment to MIT, its cause and its culture.

Our creative team developed a hybrid concept merging print, projection and props that culminated in a wonderful interactive narrative for our alumni audience.

They were delighted, intrigued and perplexed by how it worked, which is no small feat with such a technical audience.

And that was just the start, due to the success in London, our creation is on the road! It already went down a storm in Connecticut and is set to role out all across the US and Canada in the coming months.

12 animations, 50 sketches, 5 prototypes,
12 animations, 5 prototypes,

8 models, 1 electric shock & 17 splinters
1 electric shock & 17 splinters

We encourage exploration at the early stages of a project. Anything can be a catalyst to a good idea, so we really try not to disappear down a rabbit hole too soon.

The success of this project was down to our tinkering and iteration across all our disciplines.