Dalziel & Pow were asked to create a total retail experience, complete with caring communications and inspiring digital touchpoints that reflects their goals and differentiates their brand.

Moving digital wall projections of clouds – metamorphosing into animal shapes that lead you through the store, creating a calm and imaginative environment.

A interactive height and weight installation sits central in store, bringing a sense of play into the utility of purchasing car seats for babies and toddlers. Children step up and see bespoke characters wave and talk until one of exactly the same height swings into view. The parents, at a higher level see all the necessary details to help with their purchase.