MIT asked us to be part of their Campaign for a Better World. A global campaign that calls on the supporters and friends of MIT to raise $6 billion to help fund the problem solvers of tomorrow.

With 400 alumni attending, our job was to engage and connect this myriad of engineers, inventors and innovators. Reminding them of their love and commitment to MIT, its cause and its culture.

Our creative team developed a hybrid concept merging print, projection and props that culminated in a wonderful interactive narrative for our alumni audience.

They were delighted, intrigued and perplexed by how it worked, which is no small feat with such a technical audience.

And that was just the start, due to the success in London, our creation went on the road!